October 22, 2013

Intraprise Solutions Focuses on New Business Opportunities Through Launch of Strategic Marketing Communications and Sales Program

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Originally posted on October 22, 2013

Publishes Thought Leadership Blog — Real.Powerful.Thinking.

Yardley, PA – October 22, 2013 —  Intraprise Solutions, a custom software provider, announced today it is embarking on a strategic marketing, communications, and sales initiative to rapidly expand its presence in the financial services and technology industries. With a rich history of innovation in helping organizations extract business and intellectual value from their legacy computing environments that was previously inaccessible, Intraprise Solutions has engaged three independent firms to design and execute its public presence, advertising/marketing and sales strategies.

A key component of the public presence program includes the launch of Real.Powerful.Thinking., a thought leadership blog written by company founder, Todd Fisher. In the blog, Mr. Fisher will offer his thoughts on extracting business value from state of the art sophisticated analytics, big data processing, legacy system transformation strategies, business leadership, and the values that shape successful innovation and entrepreneurship.

“As a company of engineers and software developers we have a long history of successfully helping our clients cost-effectively find value in data they already have and in enhancing performance in legacy IT systems, and traditionally we grew our business through referrals and word of mouth,” said Todd Fisher, Chairman of the Board and Principal of Intraprise Solutions. “To help grow and unlock the value in our own company we recognized the need to bring marketing communications and sales experts to the team to help us find smart and strategic ways to share our experience while building our brand and our business.”

To assist in developing its brand position and telling the story of Intraprise Solutions’ experience with technological innovation, Mr. Fisher welcomed the following firms to the Intraprise Solutions team:

The Perry Group, a reputation management and strategic communications firm based in Providence, RI will handle all media and public relations activities;

LSHD Advertising, based in Chicopee, MA will be responsible for creative design, branding, interactive, marketing and advertising strategies and implementation and;

Triple Win Sales, based in Chatham, NJ will be responsible for developing and executing the company’s sales strategies that specifically focus on financial services and technology companies.

The initiative also includes new brand identity and interactive web-presence, and strategic sales programs.