More Data, Less Time: How Big Data is Impacting the Attention Economy

by Julia Sweeney, Monday, June 13, 2022

Big data has become a crucial part of digital strategies across all industries. According to Forbes, 94% of enterprises say data and analytics are important to their business growth and digital transformation. Through analyzing this data, businesses can capture valuable insights to help fuel strategy and better understand their customers' unique needs and preferences. However, with the high volumes and complexity of big data, the value truly stems from the quality of analysis and how it's applied to the strategy. Understanding your audience and how their focus is limited is essential to capturing their attention.

How Increased Content Distribution Impacts the Attention Economy 

Big Data & Content Consumption Impact

Big Data Considerations For Your Digital Strategy

Because of the volume of content created and how compressed our attention has become, the attention economy has become more competitive than ever. Is your digital strategy optimized to adapt to this? Follow along for more insights or contact us to consult with our experts.

 

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